TIME
2015
COMPANY
SK Planet
ROLE
Senior UI Designer
MEMBER
Director – Hyunnam Ha
UX Designer – Jungok Cho, Song-I Yang, Jiyeon Yu, Chiwon Song, Youngseok Oh
UI Designer – Seyong Jung, Jiwon Oh, Hyuksun Jeong, Soyeon Kang, Yunho Lee, Tess Lee
Motion Designer – Sungbak Baek
Banner graphic – Hyerim Han
OUTSOURCE
Evaluation – Hankook Research
LINK
What is Syrup Wallet
Syrup Wallet is a representative mobile wallet platform used by 14 million people in Korea. As a successful O2O business model, it provides on/off-line benefits based on membership card and extends its business area with payment, coupons, tickets, and BLE.
My Contribution
- Performed wide range of design research to capture hidden design requirements.
- Participated as a hands on senior UI designer in entire process including research, concept creation, sketch, styling, motion, prototyping, and implementation.
- Created UX/UI solutions for new features (BLE, Payment, Coupon, Ticket)
- Initiated and contributed to creating an internal style guide for designers and developers.
Design Process
Project Goal
- Increase DAU by UX/UI design renewal
- Re-design main frame to meet business requirements
- Adding appropriate contents container for new features
- Polishing graphic style into new concept
- Designed to be user-friendly by using characters
- Merging or removing for redundant UX
1-1 Design trend research
1-2 UI style research
2-1 Concept ideation
2-2 Concept UI sketch
2-3 Concept prototyping (Motion)
2-4 Concept review & feedback
2-5 Concept evaluation (by external agency)
3-1 Refine key UI design
3-2 UI details
4-1 Style guideline & Assets
4-2 Motion sample
Data measurement
- Key user data after renewal (2015.8.7~9.1)
- Increase DAU 7.2%
- Increase Coupon Issuance Rate 97%
- Increase Daily Sales of Paid Coupon 12.67%
- Increase Using Benefit Rate (Except Using Card) 87.6%