TIME
2014
COMPANY
SK Telecom
ROLE
Senior UI Designer
MEMBER
Design Director – Taerak Jeong
UI Designer – Jongmin Yun, Sukho Lee, Eunsul Lee
Motion Designer – Sungbak Baek
OUTSOURCE
Survey – Macromil Embrain Seoul
My Contribution
- Acted as senior UI designer
- Contributed to build key visual identity concept
- Designed concept motion
- Designed launcher icons and splash
- Defined basic UI layout structure
- Surveyed draft UI designs and got feedback
- Established and distributed UI guideline document for stakeholders
Design process
Project Goal
- Building visual design strategy for SK Telecom
- Establish fundamental visual identity
- UI proposal for SK Telecom preload apps
- Providing visual Guideline & asset for UI designers
Concept Keyword
Concept story
Mood board
Key Visual Motif
Concept Sketch
Quick Survey (with internal designers)
Identity Visualization
Concept Evaluation (Outsource)
Design Guideline Document
