Experienced product designer for mobile services and consumer electronics
Product designer with 13 years of work experience in top-tier electronics, mobile service and social network companies. Award-winning expertise and ability to manage projects beyond design. An open-minded team player who collaborates with the flexibility to achieve product goals.
Professional experience
Product Designer, Facebook (Menlo Park, California)
– Present
Design effort for Emerging Market
Focusing on building products for specific populations of people. Unlocking growth by addressing barriers regarding comprehension that currently hinder people who are new to the internet from accessing and thriving on our app.
- Designed Facebook app for KaiOS platform which leads low-end device market.
- Designed cross platform sharing feature of Facebook app.
- Launched ‘Audio Guidance’ feature to unblock usability barrier in emerging market.
Senior UI designer, NIO (San Francisco, California)
– March 2018 (8 months)
Self-driving car experience
Defined a design language that merges entire car experience across the driving cluster, passenger screens, and mobile app.
- Defined driving UX under the concept of ‘Giving people time back’
- Designed cluster and center console screens in the car that integrated with various interactions such as touch, jog dial, voice, mobile app.
- Designed a mobile app to support trip planning and control the car remotely.
- Built a full-scale working prototype to demonstrate integrated experience.
Principal UI designer, LeEco (San Jose, California)
– July 2017 (1 year)
Product launching for US market
Ensured design quality for the first TV product launched in US market.
- Unified UI design style across products to improve brand identity.
- Contributed visual design effort for 1st LeEco TV products launched in US market in 2016.
- Led new UX/UI concept for 2017 TV and companion apps with innovative N screen experience.
Senior UI designer, SK planet (Seoul, Korea)
– (3 years 4 months)
Re-design top commerce service in Korea.
Led re-design process for running product and achieved retention lift and profitability improvement.
Establishing family app strategy
Created brand style system and documented guideline.
UI designer, Samsung Electronics (Seoul, Korea)
January 2008 – March 2013 (5 years 3 months)
The first Smart TV
- Created pre-loaded apps for the first Smart TV.
- Released design library for TV SDK for platform scalability.
Awards
iF Design Award 2010 / Communication Entry
Internet @ TV User interface
IDEA Design Award 2012 / Communication Featured Finalist
Your Video – TV UX Design
G-Mark Design Award 2012 / Communication Entry
Fitness – Smart TV Application Link
Red Dot award 2014 / Communication Winner
Launcher Planet – Android OS-Based Launcher Service Link
Education
Hongik University / Seoul, Korea
Bachelor of Fine Art – Visual Communication Design
Skills & Tools
Visual Design – Sketch, XD, Photoshop, Illustrator
Prototyping – Framer, Origami, Invision
Motion Design – After Effect
Implementation – Javascript, Arduino